Our products

At The Steelworks, we don’t just choose products based on trends; we choose them based on performance and integrity. We have carefully selected a portfolio of brands—including Goldwell, Evo, Fabriq, and INNOluxe—that share our high standards for hair health and professional results.

Every brand we work with has been chosen for its commitment to ethical practices, vegan-friendly formulas, and cruelty-free innovation. We believe you shouldn’t have to choose between a "clean" product and a powerful result—at The Steelworks, we give you both.

EVO

Why We Choose evo

We believe in hair color that respects both the person in the chair and the planet. That’s why we use evo, a range designed to deliver high-performance, vibrant results without the harsh chemical trade-offs.

What’s Out (The "No-Go" List)

We’ve ditched the traditional irritants found in many salon colors to ensure a more comfortable experience for your scalp and hair:

  • Ammonia-Free: We use MEA (monoethanolamine) instead. It’s gentler, has less odor, and reduces swelling of the hair cuticle for a shinier, longer-lasting finish.

  • PPD-Free: Replaced with TDS and HPPS to significantly reduce the risk of scalp sensitivity and allergic reactions.

  • Resorcinol-Free: We use safer derivatives that maintain high standards while being kinder to your skin.

  • No "Nasties": Our formulas are free from Silicones, Sulfates, Parabens, and Mineral Oils.

What’s In (The Good Stuff)

By removing harsh chemicals, evo makes room for nourishing, organic ingredients that protect your hair during the coloring process:

  • Organic Oils: A blend of Avocado, Coconut, and Sunflower Seed oils provides intensive moisture, nutrition, and protection against aging.

  • Chamomile Extract: Rich in antioxidants to protect against color fading and free radical damage.

  • Plant-Derived Glycerin: A natural humectant that hydrates the hair from the inside out, making it stronger and more voluminous.

Better for You & The Planet

  • Vegan & Cruelty-Free: Every formula is 100% free from animal by-products and is never tested on animals.

  • Eco-Conscious Packaging: We use refill bags to reduce plastic waste and avoid petrochemicals that harm our waterways.

  • Allergen-Free Fragrance: Low levels of specialised fragrance mean a more pleasant salon atmosphere without the typical chemical sting.

Goldwell - Elumen

For clients who want high-intensity color without the chemical damage, we use Goldwell Elumen. Unlike traditional dyes that use a chemical reaction to open the hair, Elumen works through a unique "Magnet Effect." It physically pulls high-performance pigments deep into the hair shaft and anchors them there, meaning you get permanent-level longevity with the gentle touch of a conditioning treatment.

Why Elumen is a Game-Changer:

  • Diamond-Like Shine: Elumen acts like a "gloss" from the inside out. It fills in porous, damaged areas of the hair structure to create a smooth surface that reflects light perfectly, resulting in up to 37% more shine than demi-permanent colours.

  • Intense Colour, Zero Damage: Because it is oxidant-free (no peroxide) and ammonia-free, it doesn't "lift" or weaken your hair. It actually repairs the hair while colouring, leaving it feeling healthier than before you walked in.

  • Incredible Longevity: This isn't your average "fashion colour." Elumen pigments are magnetically anchored, providing up to 20% longer durability than traditional permanent colours.

  • Allergy-Friendly: Being free from PPD and Ammonia, Elumen is often a fantastic alternative for those with sensitive scalps or traditional hair dye allergies.

Ethical & Performance Facts:

  • 100% Vegan: No animal-derived ingredients.

  • Cruelty-Free: Goldwell does not test on animals.

  • Ultra-Vibrant: Delivers up to 76% more colour intensity than oxidative dyes—perfect for everything from subtle pastels to electric neons and deep, rich naturals.

Fabriq

The Ultimate Hair Transformation

Healthy hair is the foundation of every great style. We use Fabriq—a range of low-pH protein treatments—to transform the shape, strength, and condition of every hair type. Whether you have thick, unmanageable hair or weak, damaged strands, Fabriq rebuilds your hair from the inside out.

All Fabriq treatments are 100% Vegan and Cruelty-Free.

The Reset Treatment

The 4-Month Total Transformation Reset is a service we do here at the steelworks, that transforms the shape and health of your hair. It’s the ultimate solution for anyone who finds their hair takes too long to style or struggles with frizz and humidity.

  • Shape & Control: Whether you want to smooth out curls or simply remove frizz, Reset leaves hair soft, silky, and resistant to humidity.

  • Repair & Strengthen: It doesn't just coat the hair; it rebuilds and strengthens damaged strands so they are incredibly healthy and strong.

  • Faster Styling: Reset makes your hair much quicker to dry and helps it hold its style, saving you precious time every morning.

  • Tailored to You: We personalise the application—adjusting the protein blend and iron temperature to suit your specific hair goals.

The RE-HYDRATE Treatment

The 30-Day Intensive Boost If you’re looking for a quick professional refresh, our Rehydrate treatment (Fabriq Quick Fix) delivers an intense boost of moisture and repair in just 45 minutes.

  • Instant Nourishment: Adds deep moisture without weighing the hair down—perfect for coarse, dry, or damaged hair.

  • Define & Shine: Ideal for defining curls, taming flyaways, and adding a luxurious, silky-soft finish.

  • The Perfect Bridge: Use Re-hydrate as a standalone treatment to keep hair healthy, or as a "top-up" to prolong the life of your full Reset treatment.

  • Long-Lasting Results: Enjoy healthier, easier-to-manage hair for up to 30 days.

innoluxe

INNOluxe: The Ultimate Bond Builder

Want beautiful, healthy hair you can see and feel? INNOluxe is an in-salon bond builder treatment that adds integrity through the hair's structure using advanced protein technology. It is designed to rebuild hair from the inside out, creating a super-strong network of bonds.

Why We Use INNOluxe

Hair naturally gets damaged, colours fade, and strands weaken over time. INNOluxe provides a solution that repairs and protects while we work:

  • Advanced Amino-Bond Technology: It repairs and strengthens your hair, leaving it smooth, resilient, and full of life.

  • Targeted Repair: It targets each area of damage with the specific size of protein it needs most, which protects, softens, and thickens each strand.

  • Long-Lasting Softness: The bond builder adds integrity while restoring strength, resulting in a softness that lasts long after your treatment.

  • Conditioning Shield: It adds a conditioning shield that weaves its way in and around every fibre for extra protection and condition.

  • Enhanced Shine: The process rebuilds and reverses damage, leaving your hair looking significantly shinier.

Ethical & Performance Facts

We know that what goes into the product is just as important as the results it delivers.

  • 100% Vegan: All INNOluxe formulas are entirely vegan.

  • Cruelty-Free: Every product is cruelty-free, meaning no animal testing.

  • Salon-Approved Performance: These ethical formulas are trusted by stylists to deliver professional-grade results every day.

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