How long will my vivid colour last?
Why Your Vivid Hair Colour Isn’t Lasting (And How We Fix It)
There is a common myth in the hair world that vivid, rainbow, or "fantasy" colours are destined to wash down the drain in a week. At The Steelworks in Gorseinon, we’re here to tell you that isn't true. While high-street DIY kits often lead to fast-fading disappointment, professional vivid colour is a completely different story.
We pride ourselves on providing Swansea’s best colour results—vibrancy that lasts and formulas that leave your hair in better condition than when you walked in. However, the secret to a long-lasting "pop" is a partnership: our professional application combined with your commitment to home care.
The Secret to Perfect Pastels
Pastel shades are undeniably beautiful, but they do fade the quickest. To achieve that soft lilac or mint, your hair must be very light to begin with. The lighter the hair, the more porous it becomes, and since pastel shades have less pigment, they naturally wash out faster.
The Fix: You can combat this by taking home a professional colour-depositing shampoo or conditioner in your specific shade. Use these every time you wash, or whenever the tone starts to look a little pale. With the right routine, your pastel results can last anywhere from 2 to 6 weeks—or even longer!
The Powerhouse: Elumen Permanent Vivids
If you are looking for serious longevity, our Goldwell Elumen range is a game-changer. Unlike traditional dyes, Elumen is permanent, oxidant-free, and ammonia-free.
Longevity: These are our longest-lasting vivids; they can actually be problematic to remove, so you need to truly love your shade!
The Condition Factor: Elumen contributes to healthier-looking hair, but it thrives on a healthy canvas.
The Steelworks Pro-Tip: To keep Elumen vibrant for 4 months or more, we recommend:
Professional hydrating or repairing shampoo and conditioner.
A mask at least once a week.
Minimal washing and heat styling.
Booking an INNOluxe or Fabriq Rehydrate treatment between appointments to keep the hair structure strong.
Important: If you like to change your colour every single visit, Elumen might be too permanent for you. In that case, we suggest a semi-permanent option.
For the Trend-Setters: evo STAINO
For those who love a bold, bright semi-permanent, we use evo STAINO. It is the best range we’ve found for high-intensity colour that fades gracefully.
Performance: STAINO is vegan, cruelty-free, and formulated without sulfates or parabens.
The Fade: Expect a bold "pop" that fades gently over 4 to 8 weeks. Even after 8 weeks, you’ll usually still have beautiful color, just in a softer tone.
Meticulously Crafted: We supply the full evo professional home care line at our Gorseinon salon. These products were specifically designed to work with STAINO to ensure your hair stays nourished and your colour stays locked in.
Is Your Hair Ready for a Vivid Reset?
The better the condition of your hair, the longer your colour will stay. Whether you’re coming to see us from Gorseinon, Swansea, or beyond, our goal is to give you a vivid look that turns heads for months, not days.
Ready to transform your look?